All New Pandora
Pandora - Brand Campaign
In late 2019, Pandora revamped its app, introducing the All New Pandora with new ways to access personalized music in a fresh new interface. Equipped with insight from testing and focus groups, the marketing and creative teams constructed a self-aware ad campaign that playfully acknowledged previous product shortcomings and out dated brand perception.
As motion designer on the campaign, I came up with flows and systems to translate the witty copy and product visuals into TV ads, digital billboards, and social animations.
Made at Pandora
Creative Direction - Shanna Pang, Jacob Pepper
Producer - Tyler Martin
Copywriter - Maddy Kahn
Design - Melissa Hicks, Ara Dizon
Animation - Philip Gleichauf