Superlight
Allbirds - Product Launch Marketing
The Allbirds Superlight collection are both light on your feet and super light on the planet (a carbon footprint of 2.13 kg CO2e). With the talent of professional dancers and a little help from of a trampoline, we built a campaign light as air. My role included creating a pair of YouTube ads start to finish, from script to guiding video capture, directing post production, and adding animation and graphics.
Storyboard
Created at Allbirds
Creative Director - Marko Kennely Ullman
Art Director - André Coelho, Piper Wysaske
Producer - Bridget Kottinen, Lindsey Von Thron
Copywriter - Kate Law
Designer - Piper Wysaske
Motion Designer - Philip Gleichauf
Produced by Adam Studios
Executive Producer - Rich Liu
Producer - Suzette Lee
Production Assist - Chris Martin
Photographer - Michael Kusumadjaja
Photo Assist - Mario Bosanac
Gaffer/DIT - Vegas Giovanni
DP/Editor - Nate Garcia
Video Assist - Daniel Rah, Brandon Shigeta
Set Design - Todd Davis
Set Design Assist - Rachel Groat
Stylist - Ashley Bone
Hair/Makeup - Sarah Chestnutt Fry
Hair/Makeup Assist - Sarina Martinez
Talent - Jessica Rae, Nathaniel Remez, Ericka Kelly