Naturally Gifted Holiday
Allbirds - Holiday Campaign 2022
Naturally Gifted the tag for Allbirds Holiday 2022 is about giving what feels natural while also inviting customers to craft what holidays mean to them and their chosen family. This idea comes to life in a bright handmade world of paper and tape. My focus was on all video and animation assets, combining keyed footage with bright textured paper and drawn accents for a collection of mid and lower funnel ads.
Early exploration, hand drawn elements
Early exploration, title lockup
Early exploration, polaroid design
Early exploration, PDP images for product highlights
Above: Early animation tests
Below: Product and promotional spotlights
Created at Allbirds
Creative Director - Alex Valdman
Art Director - Kate Leisy, Ben Chatfield
Creative Operations - Bridget Kottinen, Elissa Frigo
Writer - Ryan Overheiser
Designer - Piper Wysaske, Serena Chen, Maverick Garces
Illustration - Toby Morris
Motion Designer - Philip Gleichauf
Sound Design - Thom Pringle
Produced by Kimberly English